Looking back at the past and looking forward to the future | Pioneer Niu X SEEWIN-not only feelings, but also to build Xiwei into Huawei in the intelligent toilet industry

Mr. Wu Haibing and Mr. Chen Zhongmin, Chairman of Xiwei

Mr. Chen Zhongmin is a pioneer of China's intelligent bathroom industry and an outstanding practitioner of the spirit of engineers. He used to be a teacher in the Department of Electronic Engineering of Fudan University, participated in the research and development of my country's first smart toilet cover, and was one of the pioneers and founders of China's smart bathroom industry.

Mr. Chen Zhongmin

In 1994, Chen Zhongmin, who was still teaching at Fudan University, received a demand. Mr. Jin Jianguo of Taizhou found Chen Zhongmin through his partner Mr. Yang, hoping to help him solve and overcome the technical problems of intelligent toilet cover. As a result, Mr. Chen Zhongmin became the chief engineer of China's first smart toilet cover company, Srio, and used his spare time on Sunday to study a brand-new topic-smart toilet cover.

In 1995, they finally tested the first smart toilet cover.

In 1997, Srio Intelligent Sanitary Ware, which had many financial difficulties and mastered certain technologies, joined hands with Taizhou Xingxing Group, which was powerful and needed to introduce new products and technologies, to form the Xingxing Sanitary Ware Team. Shortly after the smart toilet cover project was launched, Japan's TOTO bathroom took the smart toilet to court on the grounds of its infringement. Chen Zhongmin, a non-legal teacher, went to court to defend himself with his systematic grasp and deep understanding of the intelligent toilet cover. In the end, Japan left it alone.

After the introduction of smart toilet cover, the price of imported smart toilet cover has dropped from 8000 yuan/table to 4000 yuan/table, or even lower.

In 2007, Chen Zhongmin reached the age of 60 and retired from Fudan University. Invited by Kohler China Company of the United States to develop intelligent toilet cover, urinal sensor, responsible for technology research and development. In 2017, Chen Zhongmin retired after working in Kohler for ten years due to the restrictions of the US-funded enterprise retirement system.

In 2017, Wu Haibing, who has been cherishing the feelings of building an intelligent toilet brand, visited the thatched cottage three times after learning the news and successfully invited Chen Zhongmin, who was in his early years, to rush from Shanghai to Taizhou to serve as the chief engineer of Xiwei Technology (Zhejiang) Co., Ltd.

By 2023, Chen Zhongmin had joined Xiwei Technology (Zhejiang) Co., Ltd. for 7 years.

West only to become the intelligent toilet industry Huawei

Xiwei Technology (Zhejiang) Co., Ltd. was founded in 2017. Founder Wu Haibing has a wealth of mold, electronic control, machinery industry experience. In 2013, Wu Haibing founded Taizhou Suoyue Electronic Technology Co., Ltd., which mainly manufactures intelligent electronic pressure controllers and has accumulated mature electronic motor solutions for entering the intelligent toilet industry.

Wu Haibing once mentioned in an interview with kitchen and bathroom information: "From 2012 I began to pay attention to and understand the bathroom industry, and by 2015 I" touched "the edge of the smart toilet, and in 2017 I officially entered the industry. From organizing and leading a small team to introducing high-end technical talents, Xiwei has been working hard to provide users with a new experience in smart bathroom."

It is reported that Xiwei's brand line is determined from the beginning to differentiate as the core strategy.

In order to break from the existing competition pattern, Xiwei's positioning is to focus on original designer brands, adopt differentiated competition, and avoid the mainstream market where single-category intelligent toilet brands and large-scale integrated bathroom brands are located. Whether it is the B- side or the C- side, the content element of "Xiwei" is emphasized.

SEEWIN Germany City Series Smart Toilet

Due to Wu Haibing's previous experience, Xiwei's design team originated from Germany's high-end sanitary ware and automobile design capital, and has the capability of high-end automobile brands, lamps, soft fittings and other schemes. They introduced advanced concepts and experiences into the sanitary ware industry, creating innovative and unique brands and product contents for Xiwei.

In 2020, Chen Zhongmin and West-only jointly developed the application of ultraviolet sterilization technology in the pelvic cavity of intelligent toilets. This technology greatly improves the safety of users using intelligent toilets in the context of the pandemic. This is also the first enterprise in the industry to apply ultraviolet sterilization technology to the pelvic cavity of intelligent toilets.

So far, the West Wei has more than 45 patents. Xiwei Sanitary Ware has laboratory testing equipment with full process core technology and a professional talent team, and has successively introduced various high-precision professional testing equipment to build Xiwei "hard core laboratory". After years of improvement, Xiwei Laboratory successfully obtained the "UL Laboratory" certification authorization, becoming the first UL certification laboratory in the smart toilet industry. In 2023, Xiwei Research and Development Center was successfully awarded the Taizhou Municipal High-tech Enterprise Research and Development Center.

West only SEEWIN honorary qualification

Xiwei SEEWIN certification certificate

Xiwei SEEWIN named high-speed rail starting ceremony

"Get Smart Toilet" This is the theme of the speech by the Chief Operating Officer of Kitchen and Sanitary Information at the 6th Smart Bathroom Forum. According to Goldman Sachs' prediction, the penetration rate of smart toilets in China will increase from 4% to 11% by 2026, and the huge potential market is waiting for brands to tap. At the same time, as China enters the user era, user experience and service will become an important area of brand power competition. The appearance design, core technology, after-sales installation service and the quality of the operation team of the intelligent toilet will affect the user's scoring of the brand.

Therefore, the founder's personal vision, management ability, R & D investment and execution will eventually be directly reflected in the brand performance. Wu Haibing believes that the final use of products is for consumers, and the starting point of all brand behaviors should be around users, in order to solve users' pain points. For Wu Haibing, Xiwei is not only a feeling, but also a Huawei that wants to create an intelligent toilet.